Black lives still matter.
Your organization feels the pain of racial injustice and wants to do something about it.
Your organization is committed to Diversity, Inclusion, Equity and Belonging (DEIB), and you have a person or task force holding this work. Or, you’re thinking about it.
Your organization is looking for ways to make your mission more inclusive of all communities by fostering a culture of Diversity, Inclusion, Equity, and Belonging.
Your organization needs help creating a roadmap to help you integrate DEIB principles into your culture, values, and operations, by setting courageous goals and creating tools and deliverables for all employees.
You need The Hella Experience.
Let’s Make A Plan.
The Hella Experience is a 4-6 week (depending on the size of your organization) data-gathering, level-setting, and goal-setting process thoughtfully designed by Hella Social Impact to help organizations authentically and impactfully show up for racial justice.
As an organization, you have already started down the path towards a more inclusive and equitable future. Now, you just need help knowing how to get there.
The purpose of The Hella Experience is to:
Assess how your organization is currently showing up for racial justice
Provide feedback on how your organization’s internal values can better align with your external commitments and messaging
Educate your team on the foundational theories of anti-racism, racial justice, and intersectionality
Inform your internal and external communications strategy to powerfully tell your story as you move authentically and meaningfully along the Racial Justice Spectrum
Design a customized and comprehensive racial justice roadmap
Transform your culture to support your organization’s anti-racist goals across the organization, at every level
Who leads the process?
The Hella Experience is held and expertly facilitated by a 2-3 person team from Hella Social Impact—Black and non-Black women of color with decades of experience in the areas DEI consulting, transformational facilitation, organizational development, executive leadership, marketing, communications, and public relations.
How does it work?
Step One:
Onboarding
To kick off our time together, we begin by meeting the key team members—the folks who have been most responsible for holding the racial justice, diversity, equity, and inclusion work so far— as well as any key leaders. We also collect and review any and all relevant documents that will help us understand your racial justice journey so far.
Step Two:
Complete the Assessment
The real work starts with your company taking our comprehensive Racial Justice Spectrum Assessment ™. This allows us to level set, understand exactly how you are showing up for racial justice, and determine what work still must be done.
Step Three:
The Strategy Session
At Hella, we are transformational facilitators. Our approach to culture shifting includes guiding you through human-centered design practices which we reflect back to your employees, customers, and community through storytelling.
Our Strategy Session is a deeply moving, yet playful opportunity to bring your team together to discuss the results of the Racial Justice Spectrum Assessment ™, learn key concepts, practice living into your values, and co-create a plan for bringing racial justice to life in your organization and beyond.
Step Four:
The Action Plan
Following the Strategy Session, the Hella Social Impact team will synthesize all of the data and stories collected towards the creation of your customized racial justice Action Plan. The Action Plan includes anti-racism KPIs/goals, alignment of internal values and external commitments, a communications plan, and a detailed proposal for how to continue the work ongoing.
Step Five:
The Integration
The final step of the process comes after your team has had the chance to discuss the Action Plan, formulate your questions, and consider next steps. We will come together to help you determine the best path forward towards implementation of the Action Plan in a way that best works for your team and available resources.
“We must have the courage and imagination to access the magic of stories — ours and each others — to pay attention to what is really happening, call it out for what it is, and tear shit down that causes harm. This is the work.”
-Lynn Johnson
Founder + CEO
Hella Social Impact
Who is Hella Social Impact?
We help organizations like yours show up for racial justice.
We are not your typical DEI consultants.
We represent the marginalized communities you want to center.
We are uniquely qualified to help organizations show up authentically and impactfully for racial justice.
We work at the intersection of DEI and Marketing + Communications.
We link arms with you to:
Assess where you are on the Racial Justice Spectrum
Deep dive into your values and culture
Make your values and culture transparent, true, and actionable
Create your Racial Justice Communications Action Plan
Tell your story
We know different organizations have different needs. This is not a one size fits all approach. Our work is unique and custom to YOU.
We support you wherever you are on the Racial Justice Spectrum—whether you have an in-house DEI professional or team and/or you’re just starting anti-racist work.
We ensure your internal values are aligned with your external commitments to racial justice and social impact.
Your business thrives as a result.
